Which Outcome Matters? Here is a common scenario : An A/B test was conducted, where a random sample of units (e.g. customers) were selected for a campaign and they received Treatment A. Another sample was selected to receive Treatment B. “A” could be a communication or offer and “B” could be no communication or no…

In the world of machine learning, we obsess over model architectures, training pipelines, and hyper-parameter tuning, yet often overlook a fundamental aspect: how our features live and breathe throughout their lifecycle. From in-memory calculations that vanish after each prediction to the challenge of reproducing exact feature values months later, the way we handle features can…

Why distributed tracing is the key to resolving performance issues (Image by Author) - Distributed tracing — ideaMy articles are free for everyone to read! If you don’t have a Medium subscription, feel free to explore the full article directly on my blog: https://blog.bytedoodle.com/distributed-tracing-a-powerful-approach-to-debugging-complex-systems/ M odern applications are increasingly built using microservices, where hundreds of…